A Critical Asessment of the Boston Matrix and its practical Essay

A Critical Asessment of the Boston Matrix and its serviceable application in BMW - Essay ExampleFor the critical evaluation of the strategical competitive strengths, weaknesses, opportunities and threats that face the company, the nearly recent and reliable management and marketing literature will be used in effectuate to provide an overview of the operations of BMW. BMW is a global leader in the luxury car market discussion section and has attained high brand recognition and customer loyalty due to its superior manufacturing technology that aims at satisfying the premium market with stylish, quality and comfortable cars. The report has identified that the concept of marketing has shifted from the judgment of conviction the BCG model was developed to the current marketing concept that is characterized by customer relationships management and societal marketing. The progression in car manufacturing technologies, the shifts in consumer preferences and decline in natural resource s has provided companies with opportunities for convergence differentiation, formation of strategic relationships and re-organization of the product portfolio. The strategic audit has revealed that BMW is endowed with high technology, high financial resources and customer loyalty and thus it is potential to overcome the market challenges. The automobile industry is faced with scarcity of raw materials, increased global heat awareness, shifts in consumer preferences towards eco-friendly cars, ... increase in global warming.5 4.2. Intense competition in the industry..5 4.3. attainable product recalls and lawsuits.6 4.4. Scarcity of raw materials .6 5.0. Critical evaluation of the Boston Matrix6 5.1. Cash kine7 5.2. Stars ...7 5.3. Question marks/problem child8 5.4. Dogs8 5.5. Traditional views of marketing ...9 5.5. Positive perspective of BCG in modern marketing concept..9 5.6. Negative perception of BCG in modern marketing concept.11 6.0.Recommendations for the next three years. 11 6.1. Formation of strategic partnerships.11 6.2. Product differentiation 12 6.3. Maintain customer relationships...12 7.0. Conclusion12 8.0.Bibliography..14